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Show your company where it’s headed.

Califa turns the ideas already circulating in your company into a product vision your team can rally behind and your roadmap can build toward.

Pivot a roadmap.

At Unify, Califa outlined an agentic version of the product and sold it to the board, then demoed it to the whole company at an all-hands. Unify pivoted to build it.

Align a company.

At Heap, Califa gathered the company’s best ideas into one platform story, then storyboarded, illustrated, and presented it in under two weeks.

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100%
BeforeAfter
Heap employees who agreed leadership had communicated a motivating vision, before and after the all-hands.
Events explorerAcquired AurycSession ReplayAccount analyticsJourneys
Heap went on to ship most of the long-term vision within a year, including a company acquisition to that end.
Affinity
“Califa is best-in-class at turning strategy into something a whole company can see. Its vision process led to a concrete roadmap we actually shipped in 2 years.”
Ken FineCEO, Affinity

Imagine the future.

At GitHub, Califa led design for pull requests and mapped where they should go next: one review walked through from both sides, then split into 28 small ships that each deliver value on their own.

For a deeper dive into a better code review system, check out the video below.

What if GitHub comments didn’t suck?

Use Left and Right arrow keys to change slides, or click the left or right half of the slide. Press Home or End for the first or last slide.

Cover: PRs, rethought. GitHub's pull request review, reimagined.

Cover: PRs, rethought. GitHub's pull request review, reimagined. (Overview). Slide 1 of 72.

Make it happen.

Almost every idea in Califa’s 2017 DigitalOcean vision deck shipped in some form, designed and built by the teams that followed.

Use Left and Right arrow keys to change slides, or click the left or right half of the slide. Press Home or End for the first or last slide.

Illustration: a shark gives a keynote at a DigitalOcean podium to an underwater audience

Illustration: a shark gives a keynote at a DigitalOcean podium to an underwater audience (Vision). Slide 1 of 65.

Give your team a north star.

Califa turns scattered ideas into a vision your company can build toward for years to come.