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AnnouncementJoel is now part of Califa

Unleash your Design team.

Califa helps design teams level up.
Available in Leadership or IC.

Try Joel for freeBook a demo

Leadership

Califa gives every designer a plan, a partner, and a manager who explains the reasons behind how the team works.

Individual growth

Growth plans for each designer, pairing the right designers together, and weekly coaching.

A clear culture

Laid out before anyone joins, from expectations to feedback style, starting with the manager README.

Intentionality

Every process, meeting, and design decision has a clear reason behind it. The same is expected from others.

A strong voice

Design gets a seat at the leadership level, where roadmaps, processes, and budgets get decided.

Smooth out EPD relationships.

Califa helps transform design into a trusted and admired team, and aligns product and engineering around a strong EPD process.

See the EPD process

Craft

Califa raises the bar on the work itself, across four strengths.

Systems thinking

Keeping a growing product legible and usable, from design tokens to entire platform architectures.

Taste

Steadily improving quality across everything the team ships.

Ambition boost

Teams that leverage Califa take bigger swings and bank bigger wins.

Storytelling

Vision work and prototypes that get the company behind where the product needs to go.

“The quintessential Super IC.”
Catt SmallAuthor, The Staff Designer
“Califa is excellent at building high-performing teams: bringing together the right people and establishing the psychological safety necessary for creativity to thrive.”
Sarrah FigueroaProduct Design Manager, Netflix

Ready to jam?

Rollout takes about a coffee. He shows up and starts working.

Contact salesTry Joel for free