Move fast & learn things.
Efficient research methods to help your team pick the right direction, build confidence early, and avoid costly mistakes.
“If you want to go fast, vibe. If you want to go far, talk to people.”
Research operations
Califa builds the whole program, from the intake site to the participant backend, and hands it to the team that will run it.
- A public research site anyone can join, including people who don’t use the product yet.
- A sign-up screener that matches people to studies, with one open question that shows who will give useful answers.
- Consent, GDPR, terms, and procurement worked out with Legal before the first session.
- Self-serve scheduling, with the NDA signed in advance.
Califa built the first versions of GitHub Customer Research and DigitalOcean Research, then handed both programs to the teams that still run them.
Lean research coaching
Research doesn't have to be at odds with a fast clip. If anything, the right approach to it makes you faster. Use Califa to learn how.
- How to build an organizational research muscle.
- How to pick the best research methods for the goal.
- How to craft the smallest questions for the most valuable answers.
- How to build an effective research repository so what you learn actually gets used instead of collecting dust.
55 minAvailable methods
Califa picks the cheapest method that answers the question, then runs it or coaches the team through it.
Sessions in the participant’s own setup, watching the work as it actually happens.
Answer high-level questions at scale to shape the rest of your research, or validate existing hypotheses.
Scripted conversations that start vague and get specific, so early answers aren’t shaped by later ones.
Moderated sessions where participants say what they would click and what they expect on the other side.
Participants group content, so navigation follows their model, not your org chart.
Participants look for things in a bare menu structure before any screens are designed.
Events and goals defined before launch, auto‑capture recommended.
Recordings of real sessions, focused on the exact moments where people get stuck.
Support tickets, sales calls, and community threads, tagged and counted in one place.
Not available.
They suck.
AI automation makes every one of these methods faster. The trick is to hold its results to the same rigor as a human study, not to accept them at face value.
Teach your agent.
Research plans, unbiased interview questions, and usability tests.
A skill for Codex, Claude Code, Cursor, and other agents.
curl -fsSL https://califa.co/api/install-skills | bash -s -- ux-researchnpx --yes @califaco/skills@latest ux-researchMake research part of every project.
Califa sets up recruiting, paperwork, and methods so any team can learn from users quickly.