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The Design Review Checklist

The questions Joel actually asks in a review, in the order he asks them.


A good review starts with what works, then gets honest, then gets useful. In that order. Here's the running list.

Before the pixels

  • What's the one job this screen has to do?
  • Who's the exact person using it, and what do they already believe?
  • What happens right before and right after this moment?

The pixels

  • Is the hierarchy telling the truth about what matters?
  • Is anything the spacing is implying actually false?
  • What's the empty state saying? Is it saying it to the right person?

Before you ship

  • What's the smallest version of this that's still worth shipping?
  • What did we learn that we can't unlearn—is this a one-way door?

If a review ends with a sandwich of vague praise, it wasn't a review. It was theater.