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UnifyVisionApril 2, 2026

Agentic Unify

Unify makes software that helps sales teams find buyers and reach out to them. This all-hands demo set its next direction: a product where AI agents do the prospecting work and the software shapes itself around each rep.

0:00 / 15:39

Beyond back-and-forth chat

Summary

Unify is a go-to-market platform for outbound sales teams. It finds the companies and people worth contacting and runs the outreach to them. In early 2026, AI was changing what that kind of software could be faster than any roadmap could track. This demo, shown to the whole company, made the case for where Unify should go next with prototypes that actually ran, ordered from near-term to the most ambitious.

  • From assistant to agents. The central shift: reps stop going back and forth with an AI and instead manage a set of agents, each running a strategy toward booked meetings, while the rep spends time on the calls and outreach only they can do. Everything Unify had already built (Plays, its automated workflows; email sequences; deliverability) becomes a tool those agents use.
  • Chat that produces real UI. A request becomes a table you can sort and search, a play you can move around, or a sequence you can edit, so work keeps the reach of chat without the slowness of back-and-forth.
  • Value before setup. Onboarding researches a new customer from its URL in under a minute (ideal customer profile, competitors, messaging, a few strategies to try) and hands over a starter set of enriched prospects on day one.
  • Expertise built in. Drop in a messy list and Unify fills in names and companies and offers verified work emails, routing each lookup to the right data vendor because it already knows what a rep needs.
  • A personal agent for the day. Tasks built from calls and calendar, emails already drafted, follow-up assets made overnight, and talking points ready before a discovery call.
  • Personal software. Interfaces generated around how each rep works. Asked live for a quota-attainment horse race, the AI built it onto the dashboard on real data.
  • Presented as a direction rather than a spec: "not exactly what we're going to build, but we're going to build something even better."