Chat Thinking Fidget

Unify, a sales platform, was rebuilding its product around an AI assistant, and agent responses take time. A spinner makes every second of it feel longer. This prototype gives people something to play with during the wait, scoped strictly to the thinking state.

• A canvas mounts the moment thinking starts and unmounts the moment the answer lands, leaving behind a gradient that matches the new brand.
• It's aware of the chat around it, passing behind some elements and in front of others.
• Several variations, from subtle to "this one's insane," to find how far the idea should go.
• Light enough to sit inside chat without slowing it down: "very, very performant."
• Field test: "sometimes I start playing around with this prototype and then five minutes have gone by."