Homepage Storyboard

Unify helps sales teams act on signals that a company might be ready to buy. Its homepage explained that in words, and a static hero goes stale the moment the product ships something new. This storyboard makes the hero a running demonstration of Unify's two jobs: noticing why someone showed up, and deciding what to do about them.

• Why they came in. Signals stream in on the left, randomized, with room for logic about what to feature and how often.
• What happens next. A cursor, standing in for the visitor, drops in processing blocks: qualify these people, find the account executives. Some people pass through and some fail out, and research questions are written out mid-flow so it reads as real work.
• Tunable. Spawn points, volume, alignment and messiness are all dials, so the scene can run anywhere from frantic to composed.
• Built to keep up. It pulls from the CMS, so new signals and new features slot into the animation without a redesign.