0:00 [MUSIC PLAYING] 0:16 Cool. 0:16 Hey, Mike. 0:18 Sweet. 0:20 This is a phone. 0:22 OK, cool. 0:23 That's not a mic. 0:24 Cool. 0:25 So there have been some really great talks today, 0:27 really inspiring and valuable. 0:28 That's not this. 0:30 It's just heads up. 0:32 And by the way, those 1,500 Quokka selfies, 0:35 I'm definitely like a quality under quantity person. 0:40 Yuna got an amazing selfie right away, like the first one, 0:43 and it took me 1,500. 0:46 Anyway, so today I'm here to talk to you about dating advice. 0:50 You've been doing it wrong. 0:53 So hey, everyone. 0:54 I'm Joel. 0:54 Thanks for having me. 0:56 Has anyone seen this meme before? 1:00 Yeah? 1:01 So on the left, we have the United States, 1:03 as it says, an arbitrary retarded roller coaster. 1:07 And on the right, we have the rest of the world, 1:09 which is logical smooth sailing. 1:11 Or this meme, kind of the same gist. 1:15 Or this. 1:16 So the US is kind of weird. 1:20 Let me move this over here. 1:22 America. 1:24 Yeah, cool, so they go by ounces instead of liters. 1:27 They use pounds instead of kilograms. 1:29 They go by inches, and feet, and yards, and miles, 1:32 instead of centimeters, and meters, and kilometers. 1:35 They use Fahrenheit, which honestly is almost as hard 1:38 to figure out as it is to spell. 1:40 I've been in New York for six years now, 1:42 and I still use Celsius. 1:44 And they place the month before the day, 1:46 but for some reason put the year after it. 1:50 And they also do some other weird things. 1:54 But then so does everyone else. 2:02 Cool, so I'm not American, although it might seem that way. 2:07 I was born in England and raised in Israel, 2:09 where we go about things in a way I think you'll agree with. 2:12 We use the metric system. 2:14 We use liters. 2:15 We use Celsius. 2:16 We use the same date system you know and love. 2:19 Hell, we even drive on the right side of the street. 2:22 And no Australia, the left side is not the right side. 2:28 Cool, anyway, considering this, I 2:30 feel like I have enough objectivity for it 2:32 to carry some weight when I say that the American date 2:35 format is better. 2:39 Now you might be thinking, what? 2:44 And it's true, this statement is perhaps more controversial 2:47 than it should be, maybe because America is notoriously 2:50 the last chaotic holdout in an otherwise sensible world. 2:54 So when it comes to units of measurement anyway, 2:56 America is usually regarded as dense. 2:59 But it's not. 3:00 It's better. 3:03 So before you get your pitchforks and torches, 3:05 as some of you already have, let me tell you why. 3:10 So let's start by looking at the prevailing date format. 3:14 I'm calling this the Main Street format, 3:15 because that's what all the cool kids use. 3:19 Yeah, I'm trying to win back some compassion. 3:22 Cool, so I picked a random date in the future. 3:27 Imagine something important is going on here, 3:29 like a wedding or a court date, or that's 3:31 when the stars align, triggering the pyramids to open, 3:34 revealing alien technology, but also a terrible secret, 3:39 or something. 3:40 Anyway, we have our date, the 18th of November, 2016. 3:44 This is quote unquote your date format. 3:48 And it makes a lot of sense. 3:50 So you start with the smallest unit and progress from there. 3:53 A year is longer than a month, which is longer than a day. 3:57 So it's that logical smooth sailing. 4:00 So let's all quickly bond over our shared superiority. 4:07 Cool, but obviously, there's an issue here. 4:08 I've already told you this isn't the best thing. 4:11 So let's talk about how it feels to use in practice. 4:15 So when I start reading this date, 18 doesn't really 4:18 mean anything to me. 4:19 I understand that it refers to the 18th of a month, 4:22 but I don't really know which yet. 4:25 So on its own, this number is kind of useless. 4:27 Right now, we might as well not have any information at all. 4:31 Only when I read on in CD11 do I begin 4:34 to get a sense of when this is. 4:35 And then my mind has to backtrack and add some context 4:38 to that first number. 4:40 So the way we've designed calendars 4:42 implies that the day is actually inside the month. 4:46 That's the mental model that we've all adopted. 4:49 So with this, it's as if I said, hey, 4:51 your key is in the green box in the second drawer 4:55 of the cabinet. 4:58 The green box wasn't really helpful 4:59 until I mentioned the cabinet. 5:01 You just search your entire house for the green box. 5:04 So it's the same with the date. 5:05 The 18th is inside November, not the other way around. 5:09 So not great. 5:11 Now, let's look at the USA format, 5:13 also used by Belize, Micronesia, and Mongolia, so I guess. 5:17 [LAUGHTER] 5:23 So OK, let's start with the obvious. 5:25 This is janky. 5:28 It feels like someone took apart a machine 5:29 and tried to put it back together, 5:31 but couldn't quite figure it out. 5:33 But we can take a look now at actually using it. 5:36 So the first number is the month, 5:39 and it means something regardless of the day. 5:42 You already know that the event is in this general area. 5:46 You just need to pinpoint it. 5:48 And guess what? 5:49 That's exactly what we do next. 5:52 We set our context, and then we zoom in 5:54 with surgical precision. 5:57 Oh, where are we going? 5:58 [LAUGHTER] 6:03 Cool, and finally, we end with the year, 6:05 which provides some additional context in case you're not 6:08 talking about this year. 6:11 Finally, we have the ISO standard. 6:13 Has anyone heard of this? 6:16 Yeah, liars. 6:17 [LAUGHTER] 6:18 So the date format isn't very well known, this one, 6:21 at least with the anglo-centric world, so Australia, et 6:25 cetera, et cetera, but it's much more widely adopted 6:29 than the USA's oddball format. 6:31 This is used by China, Korea, Taiwan, Hungary, Iran, Japan, 6:36 Lithuania. 6:37 They've all adopted this format that 6:39 combines the best of both worlds. 6:41 How's it look? 6:43 That's right. 6:43 It's your format backwards. 6:46 What? 6:46 [LAUGHTER] 6:51 So look at this gorgeous linear progression, right? 6:54 It's almost as though someone thought this 6:56 through, unlike the USA's format. 6:58 So we start with the largest unit, 7:00 and then progress from there to the smallest. 7:02 That surgical precision. 7:06 So I mean, wow, right? 7:08 It seems like the perfect solution, 7:10 but those who know me well know that I'm not satisfied 7:13 until a solution is actually perfect. 7:15 Or alternatively, I can always find something to bitch about. 7:18 So let's bitch about this. 7:20 So yeah, starting with the year means 7:22 you get the largest context right away, 7:24 and we've established that's a good thing. 7:26 The year means something regardless of the month or the 7:28 day, and that's great. 7:30 But when you think about it, the year 7:32 isn't the most useful piece of information, is it? 7:36 So in most cases, the year can easily 7:38 be inferred from future dates. 7:41 If the month hasn't gone by yet, it's most likely this year. 7:44 If it has, it's probably next year. 7:47 Most people aren't living their lives over a year in advance. 7:51 When's the last time you sent out an invitation 7:53 for something more than 12 months in the future, 7:56 unless you're crazy? 7:57 [LAUGHTER] 8:00 So I just winged that part. 8:03 [LAUGHTER] 8:07 So this date right here, it looks kind of weird, right? 8:10 And honestly, with the other dates, 8:12 did you even get to 2016, the last time you look at a date? 8:15 Probably not, right? 8:18 You don't start zooming from Earth every time, right? 8:21 It's obviously Earth. 8:22 It's always Earth, right? 8:25 So imagine you were in your house looking for your keys 8:27 again, and someone tells you, hey, your keys are in your house 8:31 in a cabinet in a green box. 8:34 It's like, uh, why did you mention my house? 8:37 [LAUGHTER] 8:39 Right? 8:39 So the point I'm trying to make is 8:40 there's a difference between useful context and useless 8:43 context. 8:44 And the year usually falls into the latter. 8:47 So starting with it is usually a waste of space. 8:50 And the reason that this looks weird 8:52 is you're actually just looking at this, right? 8:55 Usually when we write dates, we omit the year. 8:58 So you're just skipping the useless parts. 9:01 Now, of course, there are instances 9:02 when the year is important, so history books or newspaper 9:06 archives, things planned years into the future, 9:09 or maybe when you just want to be 9:10 extra clear about something. 9:11 But day to day, we regularly omit the year. 9:15 And this is one of the reasons that I really appreciate 9:18 the peculiar American date format. 9:20 It sheds consistency in favor of usability, right? 9:24 Information is organized in order of importance to the user 9:27 rather than importance to the system. 9:30 It's like organizing files by most used 9:32 instead of alphabetically. 9:34 So let's take a look at our day formats. 9:37 First, in terms of structure and consistency, 9:39 I'm obviously giving an A-plus for linear progression 9:42 on the mainstream and ISO formats, 9:44 and an F for America's mess, right? 9:48 But when we think about it in terms of usability, 9:50 as we do about things, the quote unquote best date format 9:55 actually ranks last. 9:56 It starts without context. 9:58 It gives you a useless number, and it 10:00 forces your brain to backtrack. 10:02 Sorry, Australia. 10:05 The ISO system ranks second place. 10:07 It gives you context, but considering the way 10:09 we actually use dates, that context is usually useless. 10:14 And wonky old USA, I have insert horse metaphor for winning 10:20 here. 10:21 Basically, it was seemingly behind, 10:23 and somehow came through and won the race. 10:27 So the USA format gives you the most relevant context first, 10:32 and it conforms to the way you actually use dates. 10:37 Cool. 10:39 And now, just looking at these two alone, 10:40 you can see the differing priorities. 10:43 Your day format, no offense, focuses on consistency 10:48 and on structure. 10:49 And America's date format focuses on the way 10:51 people actually use it. 10:53 So you could say the mainstream format was engineered, 10:58 whereas America's formerly laughable format was actually 11:01 designed with users in mind. 11:03 See, I told you this would be controversial. 11:11 But could it be even better? 11:13 Well, yes, or more accurately, maybe. 11:18 So this talk actually started as a blog post 11:20 titled "Unsolicited Dating Advice," which comes from this, 11:25 in which I had more than five to 10 minutes 11:28 to dive deep into this stuff and rethink time itself. 11:32 So if you're interested in learning about the new date 11:36 format, I figured out which is better. 11:43 Feel free to either go to this link 11:45 or Google "Unsolicited Dating Advice," because my SEO is dope, 11:52 or take a picture of the slide, I guess, or whatever. 11:56 Anyway, thanks so much.